Every day, people search for services and products online. Some of these searches are very specific and related to the user’s location. For this reason, it becomes essential for any business to be present in geo-localized results.

The objective of a Local SEO strategy is to bring visibility to commercial activities operating in a specific geographic area. For any local business, a shop, restaurant, or hotel for example, it is fundamental to secure the best positions in search results and appear in Google Maps. Having alternative sources of traffic allows you to save on advertising and receive more customers.

Local SEO includes all those on-site and off-site activities that aim to increase the visibility of the website on search engines for geo-localized searches. The user who finds the commercial activity that satisfies their expressed need has the possibility to reach the business website with a click, get directions, or make telephone contact.

Local searches are all those searches that users type into search engines to find local shops and businesses near a geographic area. Examples of geo-localized queries are: dentist Geneva, restaurant Zurich, Lugano airport, accountant Bern…

In certain cases, Google deduces the user’s search intent and automatically provides geolocalized results even without defining it. Try searching for “restaurant.” If you’re not present in local searches, you leave room for your competitors to grow.

Geo-localized searches are those types of online searches that use places, addresses, or geographic references such as, for example, seafood restaurant Geneva or dentist Zurich. When a user performs this type of search, Google also shows specific boxes with results from Google Places.

Some examples of local searches:

• Tailored suits Geneva
• Investigation agency Zurich
• Lawyer Lugano
• Hotel Bern
• …

The Local SEO service is divided into two areas: On-site Optimization and Strategic Off-site Development.

On-site optimization for local searches: To optimize websites so that they have greater visibility for local searches, we modify the site’s code by implementing metadata and improving informational text. The website must follow specific guidelines so that search engines are able to correctly locate the company.

This service allows you to

• evaluate the current state of local SEO optimization
• correct critical problems
• implement possible improvements

The site is optimized with the latest white-hat SEO techniques in order to improve online visibility and the quality of traffic received.

Comprehensive Off-site Strategy Development

Our approach goes far beyond simple directory listings. We conduct thorough market analysis to identify the most valuable opportunities for your business by:

• Analyzing your specific market and competitive landscape
• Identifying the highest-value vertical portals within your industry
• Evaluating potential strategic partnerships with complementary businesses
• Creating content partnership opportunities that showcase your expertise
• Developing a customized authority-building plan that enhances your domain’s credibility

We create a tailored strategy that maximizes your domain authority through the most relevant and impactful channels for your specific business sector. Our goal is to establish your business as an authoritative presence in your local market through strategic relationships and quality content placement.

The online presence with original business profiles and strategically placed content increases the online visibility of the site for geo-localized searches. Being well-positioned on geo-localized searches becomes particularly important nowadays since a large part of local searches comes from mobile devices, which have been constantly increasing for years. Mobile traffic will continue to grow, and you need to be there when a potential customer is looking for you. Do you want to be found or do you prefer to send all customers to competitors?

Trust industry professionals, we are an SEO agency specialized since 2010.

Based in Switzerland, Searcus Swiss offers comprehensive local SEO services that help businesses across Switzerland, Italy, and Europe connect with customers in their specific regions, ensuring maximum visibility in local search results and Google Maps listings.