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Google Advertising Consultation: Online PPC Campaign Management

Google Advertising Consultation: Online PPC Campaign Management

Google Ads Certified Consultants since 2010

As certified Google Ads partners since 2010, our consulting stands out for its vertical expertise, experience, and competence. We guarantee prompt responses and tailored strategies, maximizing ROI and impact on your specific target with innovative advertising solutions.
Searcus Swiss operates from Switzerland, working with clients in Switzerland, Italy, and throughout Europe to develop precise local advertising campaigns that connect businesses with their regional audience.RetryClaude can make mistakes. Please double-check responses.

Google Advertising: How PPC with Google Ads Works

Advertising on Google, or pay-per-click (PPC) with Google Ads, is one of the most effective ways to advertise online. PPC allows businesses to spread their message quickly and easily through cost-per-click campaigns. Not only is it an excellent tool for gaining visibility in search engine results, but Google’s advanced targeting capabilities can bring relevant customers directly to a company’s website.

Want to increase your online visibility and get more customers for your business? Google Ads is the perfect advertising platform for businesses of all sizes, allowing you to reach new audiences and grow your customer base easily and quickly.

Thanks to its powerful advertising campaigns, you can immediately position yourself at the top of the search results page, putting yourself right in front of potential customers and clients.

So why wait? Contact us today to learn more about our Google advertising services and request a quote to immediately start on the path to success!

We are expert consultants in Google Ads

Since 2010, we’ve been helping small, medium, and large companies manage and optimize their online advertising campaigns, particularly with Google Ads, a channel for which we are certified partners.

Our team of Search marketing experts is able to offer very specific and vertical activities:

  • Analysis and performance evaluations of Google Ads accounts
  • Continuous management and optimization of client campaigns
  • Professional training for PPC consultants

PPC means Pay Per Click and is the payment method for online advertising.

Do you manage your campaigns on your own? Want to improve and delve into a specific topic? We have two courses dedicated to PPC: the basic Google Ads course for beginners and the advanced Google Ads course for professionals and industry insiders. Contact us now, we offer professional training for individuals and companies of all sizes.

The coveted first page of Google

Who wouldn’t want to be on the first page of Google? A good portion of traffic to a healthy website comes from users who have searched on Google. Whatever type of business you have, today you can no longer afford to ignore the web as a source of customers and therefore sales.

For positioning first on Google, there are two possibilities, one medium/long term and one short term.

The first medium/long-term possibility is SEO, or optimizing the website in every aspect to improve natural positioning. However, results are obtained after several months, and results cannot be guaranteed for a multitude of reasons.

The second short-term possibility (and with assured positioning) is to purchase keywords and ads on Google through the Google Ads advertising channel (the old Google AdWords).

Introduction to Google Ads

Advertising on Google, PPC with Google Ads

Searcus Swiss is a certified Google Ads agency; every day, we work passionately to optimize local Pay Per Click campaigns in Switzerland, Italy, and also in other European countries.

Advertising on Google has never been so effective.

  • We study the reference market and choose the keywords to purchase by conducting a statistical and qualitative selection.
  • We channel campaigns to a targeted audience in well-defined geographical areas, with completely customizable promotion methods and times.
  • We analyze traffic statistics daily to optimize the performance of the Google Ads campaign. Only careful and constant attention to the advertising account allows you to get the maximum ROI from the PPC investment.
  • We periodically evaluate ads based on Conversion Rate and Click-Through Rate to eliminate low-performing elements.

By investing budget in Google Ads, you will be at the top of searches made on Google, quickly increasing visits to your site and in fact increasing online visibility.

Our job is to create the account, configure the campaigns in the best way, and optimize them constantly day after day.

Optimizing the Google Ads account serves to increase conversions, lower the CPC (cost per click), reduce the CPA (cost per acquisition), and increase the clicks generated by the campaign by making the most of the invested budget.

Only professional, constant, and quality work allows for performance increases over time. A PPC campaign, in fact, has growing performance trends: the initial phase is the most difficult. With increasing data collected, spending can be optimized, and the campaign becomes increasingly efficient.

Google Marketing and PPC online advertising, how does it work?

Not only in Google results, we manage Online Advertising and Multichannel Remarketing

When a user performs a search on Google by typing one of the keywords you’ve purchased, your advertisement will be shown at the top of the search results. If you want to know in more detail how Google advertising works, I recommend reading this guide: how Google Ads works.

Using PPC with Google Ads, companies can create personalized ads based on location, demographics, and even specific queries relevant to their product or service. Additionally, by using the right keywords, an advertiser can ensure that their ad is displayed when a targeted audience uses those words in their searches. Google Ads offers versatile bidding strategies that allow advertisers to control the cost of each click while reaching the desired audience and results.

With Google Ads, we can also manage remarketing campaigns. Finally, you can direct your advertising to an audience potentially already interested in the product or service you offer!

For all new clients, in relation to their specific needs, we study a test Pay Per Click campaign lasting 60 or 90 days, a true Pilot Campaign. The pilot campaign is set up by selecting the best reference target and the most suitable keywords, in order to test:

  • The commercial sector.
  • Identify competition coverage.
  • The performance of landing pages
  • Medium and long-term costs

Why PPC advertising with Google Ads works

When it comes to digital advertising, few platforms offer the same range of options as Google Ads. By leveraging this comprehensive platform, advertisers can easily and quickly create Pay-per-Click campaigns tailored to a specific audience.

A properly configured PPC campaign allows you to be found easily, increasing your reach and visibility on search engine results pages while reducing waste by only charging for received clicks. Additionally, the large amount of analytical data available from these campaigns provides an invaluable insight into customer behavior, which can be analyzed to improve targeting performance and continuously refine your approach for maximum efficiency.

There’s a reason why businesses large and small have relied on Google Ads to achieve success through PPC advertising: when done well, it always shows good results. By staying updated on its various features and understanding key techniques such as audience segmentation and bid optimization, businesses can leverage the platform’s effective reach to achieve a higher ROI. With a little effort or help from a professional, Google Ads can generate enormous value for any business or organization looking to increase its online visibility.

With PPC advertising, you only pay for the traffic you receive

  • Targeted coverage: you can direct your advertising to users searching on Google. Even if your ads are already displayed in free search results, Google Ads can allow you to reach new audiences. Your online advertising campaign will be directed towards users who perform searches relevant to your services on Google.
  • Greater cost control: there is no fixed cost for those who invest in Google advertising; in fact, it’s possible to modify the budget allocated to PPC even every day, until you obtain the desired results.
  • Measurable value: there are no spending obligations, nor time constraints, and with the Cost Per Click (CPC) option, only clicks actually made by users on your ads are charged. This means that every euro of your budget is invested to get in touch with new potential customers.
  • Targeting by region and locality: your ads can be set so that they are only displayed by users who search in a specific city, region, or geographical area. You will be able to target online customers who reside within a certain area, for example, within a 20-kilometer radius of your company’s headquarters.

Google Ads is always growing strongly and in recent years has implemented the traditional search system with one of the most advanced advertising systems on the market, allowing further results relevant to paid search to be highlighted. With this innovative system, it’s possible to significantly increase traffic to your site and the awareness of the advertised brand.

What are the advantages of Google Ads

Inserting advertisements in Google results is a very effective type of online marketing because it responds to a need expressed by the user.

With Facebook Ads, you can show ads to people who like tennis and hope to find one with a need. With Google Ads, you can sell the racket to someone who is looking for one. It’s not the same thing!

Advertising campaigns with Google Ads allow you to:

  • Create specifically targeted ads to an audience that is looking for the products and services you offer.
  • Prevent ads from being displayed to users who are not inclined to make purchases.
  • Get the maximum return on your advertising investment.

Audience reached: every month about 90% of Internet users in Switzerland and Italy and hundreds of millions of other users worldwide view Google Ads ads. This online advertising channel is able to offer immediate access to a vast pool of potential customers.

The cost of Google Ads: Google’s PPC channel offers good value for money in most markets, but not all. There are extremely expensive sectors and keywords, not affordable for everyone. However, there is no minimum spending limit. You can set a maximum daily spend (daily budget) that will not be exceeded by Google Ads. You can change budget settings at any time.

Timing: Google Ads advertisements attract potential customers at the right time, that is, exactly when they are looking for information (keywords or content) related to your business. Your ads ensure that your website is reachable with just one click.

Flexibility and control: you can modify an existing ad and view the updates you’ve made within 15 minutes. You can modify the account at any time and as frequently as desired. Google Ads is available 24 hours a day, 7 days a week. The first publication of ads on Google begins almost immediately after activating the account with credit card or direct debit data. Advertisers in certain countries can pay by bank transfer. In this case, ads are published once the first payment is received.

We have been Google Ads partners since 2012; entrust us today with the management of your Google Ads campaign. Fill out the FORM on the side of the page to receive a quick and free quote!