Is Google Ads Too Complicated?
Google Ads is a great opportunity for businesses, professionals, and any activity that wants to increase its revenue. This advertising channel is targeted, increases visibility on Google, and offers very interesting costs compared to other advertising media.
Given the growing complexity in managing Google Ads, it’s quite common for a non-professional to get lost in the tool’s options and configurations. Relying on a specialized and certified agency allows you to get the most from your investment in Pay Per Click – PPC; often, the increase in results brought to the client more than repays the agency fee cost.
Searcus Swiss is a Google Partner agency that has passed the theoretical exam and obtained the Google Ads certification. Our team has been managing multi-language campaigns since 2010, for clients in Switzerland, Italy, and abroad.
Don’t know yet how Google Ads works but understand its importance for your business? I recommend starting with this guide What is Google Ads and how does PPC (Pay Per Click) work.
Do You Need Someone to Manage Your Google Ads Campaign?
Through our Google Ads Client Center, we can securely access your account and professionally optimize Google Ads. The daily management of keyword auctions and the data analyses we offer our clients allow us to reduce costs per click, obtaining more traffic for the same spend.
No matter what your business is, we have experience to manage any type of PPC campaign:
- Search Campaigns
- Display Campaigns
- Dynamic Campaigns
- Search, Display, and Dynamic Remarketing Campaigns
- Google Shopping Campaigns
- Google Local Campaigns
- YouTube Campaigns
- App Store Campaigns
Google Ads Assistance
Our collaboration plans are very dynamic, including:
- A 3-month pilot campaign, useful for testing the market and the tool
- Long-term Google Ads campaign management, to take the worry off your mind
- SEM consulting and spot assistance, limited in time
- Hourly Google Ads assistance, with customized packages
- Google Ads courses, basic and advanced
All activities are aimed at optimizing the key factors that make Google Ads a winning channel.
How Much Does a Google Ads Campaign Cost?
The cost of a PPC campaign is highly variable and has no minimum spending requirements. By optimizing key factors such as the right keywords, CTR, Quality Score, and impression share, we manage to reduce the minimum bid prices required for each keyword, allowing the campaign to generate many more clicks and therefore more traffic.
Searcus Swiss offers consulting in Google Ads Campaign Management for companies, professionals, and activities that want to increase revenue. We are a Certified Google Ads agency, contact us now! To request more information, fill out the form on the side.
Why Pay Professional Consultants?
Maximize Advertising Budget Efficiency Entrusting the management of your Google Ads campaigns to a specialized consultant is a strategic investment that can maximize the efficiency of your advertising budget. Qualified PPC consultants possess a deep knowledge of advertising platforms and are experts in optimizing campaigns to ensure that every euro spent goes towards acquiring quality leads or conversion. With their help, you can avoid wasting budget on non-performing keywords or imprecise targeting.
Leverage Experience for Superior Results A certified Google Ads consultant brings years of experience and specific know-how that transcends simple campaign management. They have acquired an in-depth understanding of different industries and market dynamics, allowing you to benefit from proven advertising strategies customized for your sector. This level of personalization and attention to detail can make the difference between a mediocre campaign and one that generates significant ROI.
Prevent Costly Errors The Google Ads environment is complex and rapidly changing, with numerous pitfalls that can lead to costly errors. A specialized consultant can help you navigate these complexities and implement best practices to avoid common mistakes, such as incorrect keyword selection, poor targeting configuration, or lack of A/B testing for your ads. This prevention can save you valuable time and money.
Focus on Core Business By concentrating internal resources on the company’s core business, you can achieve a dual advantage: on one hand, the internal team can remain focused on their areas of expertise, while on the other hand, an external consultant can dedicate their exclusive attention to managing and optimizing Google Ads campaigns. This division of labor ensures that every aspect of your activity receives due attention and competence.
Continuous Updates and Learning PPC consultants constantly engage in learning and updating their skills to keep pace with the latest trends and algorithm changes. This means that your advertising strategy will always be at the forefront, leveraging the latest available features and optimizations. Their commitment to excellence ensures that your campaign not only maintains its effectiveness over time but continues to improve.
Analysis and Reporting Finally, PPC consultants provide detailed analyses and reports that clarify the performance of your campaigns. This not only offers you total transparency on the effectiveness of your advertising expenses but also provides valuable insights that can be used to guide broader business decisions. With the right data at hand, you can make informed decisions that push your company towards success