SEO Audit, Technical and Content Analysis: We Enhance Your Website

As an agency specializing in technical SEO, our SEO Audit service represents the heart of our work. Through an in-depth analysis of editorial, business, and eCommerce websites, we help companies optimize their online presence, ensuring better visibility on search engines like Google. We have worked with a wide range of prestigious clients, from major news portals to international and multilingual eCommerce sites, and our approach is customized to meet the specific needs of each project.

The SEO Audit is a technical and diagnostic analysis that examines in detail the current state of website optimization. We analyze HTML code, web server performance, evaluate content quality – whether commercial or informational – and constantly monitor organic visibility on search engines. This allows us to capture the current situation and identify areas for improvement to optimize online positioning.

Expert Team

Our team is led by Giovanni Sacheli, a renowned SEO consultant in Switzerland and Italy. With over a decade of experience, Giovanni is recognized for his excellence in technical SEO and strategic analysis. He has collaborated with companies across different sectors to optimize their online visibility, solving complex issues and improving organic performance on both national and international scales. His vertical expertise has made him a reference point in the SEO landscape, also participating as a speaker at industry events to share his knowledge with other professionals. Thanks to his leadership, we guarantee a data-driven approach, personalized and always updated to the latest best practices.

A Detailed and Customized Document

The audit is delivered as a PDF document of approximately 200 pages, created manually without the use of automated tools. Our analysis is based on an accurate evaluation of HTML code and other critical elements of the site. The report is delivered within 30 days of contract signing, offering a comprehensive and detailed view of the website’s health.

Personalized Workshops for Complete Training

Following the SEO Audit, we offer our clients the opportunity to participate in a dedicated workshop, which can be conducted online or in person, at our headquarters in Switzerland or at the client’s location. During the workshop, we will discuss the audit results together, analyze the issues that emerged, and provide practical solutions. This meeting represents a valuable opportunity to deepen knowledge of the most modern SEO techniques and to train the client’s team, thus enriching their expertise for future business projects.

Technical and Content Analysis

In our SEO Audit, we focus on various technical and content aspects that influence the site’s positioning. We analyze, for example, the accessibility of pages to search engine spiders, the backlink profile, optimization of images and videos, internal link structure, and HTML code cleanliness. Additionally, we evaluate the originality and quality of content, comparing results with those of main competitors, to identify opportunities for improvement.

Consolidated Verification Process

We have developed a structured verification process that has been consolidated over time and is constantly updated to respond to industry evolutions. Before starting the detailed analysis, we perform a Market Analysis to compare the client’s organic positioning with that of competitors. Subsequently, we examine technical factors such as crawl budget, number of indexed pages, web server configuration, HTTPS protocol usage, and optimization of essential files like sitemap.xml and robots.txt.

• Market Analysis: before analyzing the optimization state of the website, it is appropriate to verify the current organic positioning of the client compared to the positioning of competitors. This ranking data will later allow a clear comparison of the results obtained from SEO activities compared to the starting situation.
• Technical: in this section, purely technical positioning factors are analyzed in detail, such as crawl budget, number of indexed pages, web server configuration, HTTPS protocol usage, presence and optimization of sitemap.xml and robots.txt file, and so on.
• HTML optimization: section dedicated to verifying the correct compilation of HTML tags such as title tag, meta description, rel canonical, schema.org structured data, image optimization, etc.
• Content optimization: section dedicated to evaluating the quality, from the SEO copywriting point of view, of content published on service pages and on the company blog’s information pages.
• Usability: section dedicated to studying the website’s usability regarding page loading speed and layout adaptability on mobile devices (responsive design). AMP pages, if present, and the use of a CDN service are also analyzed when applicable.
• Inbound: this is the analysis of the website’s backlinks. In this section, through the use of the best premium SEO tools available on the market, we study the online authority received by the client’s domain. Inbound data is then compared with that emerged from the analysis of online competitors, if requested.
• Google penalties: in this section, we estimate the website’s risk level of receiving possible algorithmic or manual penalties inflicted by Google, such as Penguin and Panda.

Special attention is given to verifying HTML tags, such as the title tag, meta description, rel canonical, and schema.org structured data, as well as image optimization. We also analyze content quality from an SEO copywriting perspective, both for service pages and the company blog. Site usability is another focal point, with an analysis of page loading speed and layout adaptability to mobile devices. We also examine AMP pages and the use of a CDN service, if present. Regarding backlinks, we study the online authority of the client’s domain using premium SEO tools, and we compare these data with those of competitors, if requested. Finally, we evaluate the risk of possible penalties from Google, both algorithmic and manual.

What We Offer Our Clients

The SEO Audit includes:

• Website scanning with professional software.
• Analysis of Google Search Console data obtained from Google APIs through proprietary software.
• A detailed PDF file, approximately 200 pages, with an analysis of over 100 positioning factors with evaluations and observations, errors found, and implementation advice.
• A series of databases and Excel files containing the raw data used in the analysis, such as site scanning and 404 errors, to facilitate necessary corrections.

Tangible Results and Case History

Those who follow our advice experience significant growth in organic traffic, as demonstrated by data collected through Google Search Console. Our technical optimizations and content strategies have led to a 200% increase in organic traffic in 12 months, with peaks of 300% or even 450% in some cases. These results are the fruit of constant and precise work on every critical aspect of the site. Below you can see the organic traffic results recorded by Google Search Console for some clients.

How much does the SEO Audit cost

The cost of the SEO analysis starts from CHF 3,500, a figure that reflects the level of depth and customization we dedicate to each project. This initial price can vary based on the size and complexity of the website, as well as the results of a technical pre-analysis that we perform to fully understand the specific needs of the client. The pre-analysis is a fundamental step that allows us to evaluate the health status of the site, identify any critical issues, and outline opportunities for improvement. Investing in a complete SEO audit means relying on an accurate and data-based process, designed to provide a clear and detailed picture of the actions necessary to optimize organic performance. Each audit is unique, just as the challenges of each website are, and our priority is to guarantee concrete and measurable results that justify the value of the investment.

Who turns to us?

We are the ideal partner for those looking for SEO experts with proven experience and advanced technical skills. We don’t offer standardized solutions nor do we work at a discount: our goal is to provide a high-quality service that represents a true investment for the long-term success of your online project. We collaborate with companies and publishers that need strategic and targeted SEO consultations, guaranteeing measurable results thanks to our deep knowledge of the sector. We have gained experience both in Switzerland and abroad, working on eCommerce and notable editorial portals. If you have a website and wish to increase its visibility through customized solutions, contact us. We are here to help you achieve your goals, provided that you have an adequate budget for a valuable project, and that you share our vision of work founded on competence, authority, and reliability.