Searcus Swiss sagl

Professional Search Marketing Training

Targeted SEO and Google Ads Training Programs

Hourly Consultancy

As recognized experts in the field of Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising, we are committed to providing professionals at partner agencies with the skills and knowledge needed to excel. Through targeted training courses and personalized consulting sessions, we focus on enhancing strategic and operational capabilities in the dynamic web marketing landscape. Our mission is to equip these professionals with cutting-edge tools and deep insights, enabling them to become key figures in the digital sector and generate significant impact for their agencies.

Become a Web Marketing Professional with Our Professional Courses

Discover the wide range of professional Web Marketing courses offered, designed for both beginners and experts. From SEO to PPC, through Google Analytics and WordPress Webmastering, we have everything you need to advance your career in web marketing. With a history dating back to 2010, we have been committed to providing high-quality training, combining theory and practice. Whether you’re looking to retrain, change careers, or simply deepen your knowledge, our courses offer you the tools and strategies needed to succeed in an ever-evolving digital world. Start today and invest in your professional future. Request a quote and choose the training path best suited to your needs.

Searcus Swiss, based in Switzerland, works with clients across Switzerland, Italy, and Europe, helping professionals develop skills that address local market needs and regional digital marketing challenges.

Courses for Web Marketing Professionals

Do you want to pursue a career in web marketing? Do you want to change jobs, retrain, or specialize in Digital Marketing?

Anyone interested in web marketing knows that it’s a field where the landscape is constantly evolving. Nowadays, companies must have an online presence to be competitive. To ensure that your website is visible to potential customers, it’s necessary to stay updated and keep pace with the latest changes in search engine algorithms. Our professional courses can help you achieve this goal, providing you with the skills necessary to succeed in the ever-evolving world of web marketing.

Courses that focus on specific aspects of web marketing, such as Search Engine Optimization (SEO) or Pay-Per-Click (PPC) advertising, can help you learn about the latest algorithm changes and modify your website accordingly. Furthermore, since these courses can also be taken online, they are convenient and flexible enough to adapt even to the busiest schedules.

Since 2010, we have been training professional freelancers and employees of SEO and web marketing agencies on the topics in which we specialize: SEO and PPC.

We offer basic training courses for beginners and advanced courses for professionals with at least 3 years of experience. Our courses are flexible and customizable, presenting you with methodologies, strategies, and tools to work at the highest level on your clients’ websites.

Get informed now and start developing useful skills to improve your resume.

Training Paths for Professionals

Training is a critical and necessary investment for those working in web marketing; innovations are continuous in this sector, and it’s necessary to stay constantly updated to offer the best service to your clients.

Since 2010, we have trained hundreds of professionals: SEO specialists, webmasters, developers, copywriters, managers, and web entrepreneurs. Since the professional figures potentially interested in these subjects are many and with different skills, we have developed training paths suitable for professionals of all levels: basic courses for beginners and advanced courses for professionals with years of experience.

To be a good web marketer today, you must know how to manage different and often very complex activities and topics: you need to know the best practices of online advertising, Google Webmaster guidelines, you should know how to read (and understand) Google Analytics data, and if you want to operate on the site, then you need to study WordPress and, why not, some system administrator concepts to optimize the performance not only of the website but also of the web server. All seasoned with Excel.

For these subjects, free guides and tutorials can be found online; on this site, you can also find a dedicated section with in-depth and updated SEO guides. However, for a beginner, it’s often difficult to understand where to start, which path to follow, which topics are really useful, and which are tangential. For this reason, following a training path designed specifically for you, both practical and theoretical, is the fastest and most effective method you have for learning.

Course Catalog

Below you’ll find the training paths specifically designed for professionals. You can choose between private courses and company workshops.

At Searcus Swiss, we are always looking for new ways to help our clients reach their full potential. That’s why we are excited to present our line of training courses. Whether you’re a beginner or an expert, we have the course that’s right for you. Our courses are flexible and customizable, so you can get the most out of your training.

In which area do you want to start growing? SEO, PPC, or Web Analytics?

Search Marketing Courses for Companies and Freelancers

Below you’ll find the courses I’ve developed to help you grow professionally. Click on the topic that interests you to discover all the details of the course.

SEO Courses

Search Engine Optimization, or “SEO” for short, is the process of optimizing a website so that it ranks higher in search engine results pages (SERPs). In other words, SEO consists of making the site more visible to potential customers who use search engines like Google, Bing, and Yahoo.

Our basic and advanced level professional courses help you learn SEO analysis techniques and effective strategies for positioning websites in search results. The courses cover both purely technical aspects of SEO and content quality from a copywriting perspective. Indeed, aspects such as crawling, indexing, internal link structure, and server-side optimizations are explored in depth, as well as text quality and content strategy.

  • Basic SEO Course
  • Advanced SEO Course
  • SEO Copywriting Course
  • Google Search Console Course
  • Hourly Consulting

Pay Per Click Courses

Professional courses to learn the most effective promotion techniques on Google Ads. Start from the theoretical basics of PPC to learn Google Ads account optimization strategies capable of maximizing the budget from online advertising campaigns. The basic course is intended for beginners while the advanced one is more suitable for professionals with a few years of experience in managing Google Ads.

Our basic Google Ads course is aimed at beginners and covers the theoretical basics of PPC advertising. You will learn important concepts such as keyword research, ad targeting, and bid management. Once you complete the course, you will have a solid foundation to create and manage Google Ads campaigns independently.

Our advanced Google Ads course is more suitable for professionals with a few years of experience in managing PPC campaigns. We will teach you how to optimize complex campaigns to get maximum results. You will learn advanced strategies for keywords, ad targeting, and budget management. By the end of the course, you will be an expert in getting the most out of your Google Ads campaigns.

  • Basic Google Ads Course
  • Advanced Google Ads Course

Web Analytics Courses

Everyone has Google Analytics, but very few know how to use it to analyze online business performance and evaluate results. This is a theoretical and practical course to learn how to read and understand Google Analytics KPIs, standard reports, and customized ones. Understanding Analytics data allows you to make Data-Driven decisions; in one day, you will learn to develop customized reports for you and your clients with Google Analytics and Google Data Studio.

  • Google Analytics Course

Webmaster Courses

Advanced courses to become true webmasters: become autonomous in managing websites, your web servers, and learn to customize WordPress sites on your own. Are you tired of using shared hosting because you are unable to configure a professional and high-performance web server in the cloud? Then click the following link and register for the course.

  • WordPress Webmaster Course
  • Excel for SEO Course

Where are the courses held?

There are no constraints; courses can be held where it’s most convenient for you:

  • At your company if a projector or large screen is available.
  • At our offices in Mendrisio, Switzerland, 40 minutes from Milan.
  • Online with Skype, Google Meet/Hangout, or TeamViewer. Video recording can be requested in advance.

How are they conducted?

Courses can be taken in two ways:

  • Company courses: dedicated courses for groups of people from the same company, with focus and practical examples on the company website.
  • Private courses: individual courses, one-on-one, to get the most out of the training day.

How long do the courses last?

Courses have a variable duration from 6 hours for basic level courses, up to 8/10 hours for advanced level courses. The duration also depends on the number of participants, the number of questions, examples, and participation. Read the details of each course for more information on duration.

How much do they cost?

Courses have variable costs, from €900 to €3,800. The price varies based on:

  • Where they are held: any travel costs affect the course cost.
  • Type and participants: private courses have lower costs compared to company courses.
  • Number of courses purchased: you will receive discounts for the purchase of two or more courses.

Read the details of each course for more information on costs.

Discounts?

Discounts are offered for the purchase of two or more courses:

  • Two courses purchased: 5% discount
  • Three courses purchased: 10% discount
  • Four courses purchased: 15% discount
  • Five or more courses purchased: 20% discount

Participation Certificate

At the end of the course, a certificate of participation is issued (example).

Instructor

The course instructor is our head of training.

Reviews

Not yet convinced about the quality of the courses? Read the reviews left by clients; they are real opinions of professionals who have participated in company workshops and private courses.

Book Your Course

To book your course and for information, fill out the contact form on this page. You will be contacted as soon as possible.